How to Handle Unsubscribes and Not Lose Your Mind

In this episode, we delve into the often-misunderstood topic of email unsubscribes. We discuss the crucial need to reframe unsubscribes as a positive aspect of email marketing, highlighting how they can significantly enhance the health and engagement of your email list. By implementing strategies like sunset flows, reduced email frequency options, and personalized content based on subscriber preferences, businesses can effectively manage and even reduce their unsubscribe rates.

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